Multifamily Price Transparency & Fee Disclosure Advisory

Focused advisory for owners, operators, and technology providers on how pricing is presented to renters - including advertised rent, mandatory fees, and how those amounts are presented as a total monthly cost to the renter.

Typical Situations I Help With

• Aligning website pricing, fee disclosures, and lease terms so they tell a consistent total monthly

cost to the renter
• Evaluating whether mandatory fees are clearly communicated at the outset of the leasing

process
• Advising on how pricing and fee disclosures may be viewed by regulators and consumers
• Helping operators and technology providers address questions raised by evolving price

transparency expectations

Legal Guidance for a
Changing Regulatory Landscape

The multifamily industry is undergoing a fundamental shift in how pricing and fees are disclosed throughout the leasing journey. Regulators, consumers, and industry stakeholders increasingly expect pricing information to be clear, accurate, and provided early in the leasing process.

What Is Changing

Traditional advertising practices that emphasize base rent alone are giving way to more comprehensive pricing disclosures.

Increasingly, regulators emphasize that:

• Mandatory, optional, and other fees are clearly disclosed
• Prospective residents receive meaningful pricing information early

in the leasing process
• Advertised pricing clearly and conspicuously reflects the Total Monthly

Leasing Price, including base rent and fixed, mandatory monthly fees
• Pricing and fee disclosures remain consistent across marketing

channels, systems, and documents

These expectations are influenced by federal guidance, state consumer protection laws, and evolving enforcement priorities.

Who This Affects

Price transparency requirements impact nearly every participant in the multifamily leasing ecosystem, including:

• Property Owners
• Property Management Companies
• Property Management Systems (PMS)
• Website and Internet Listing Service (ILS) Providers
• CRM and Online Leasing Platforms
• Apartment Locators and Brokers
• Lead Warming and Leasing Tools
• Lease Forms and Related Documentation Providers

Focused Advisory on Price Transparency

Glen Smith Law LLC provides

focused legal guidance to help multifamily stakeholders understand and respond to evolving price transparency requirements.

Guidance offered on various topics:

• Reviewing pricing and fee disclosures across websites,

marketing materials, and leasing platforms

• Assessing regulatory and enforcement risk

• Identifying legal and operational gaps across systems and vendors

• Advising on alignment between marketing, leasing processes, and

lease documentation

About

Glen Smith

Glen Smith is a Georgia attorney with more than 25 years of experience in the multifamily industry. His experience includes senior in-house leadership roles at Greystar and Post Properties, advising on operations, governance, enterprise risk, and regulatory compliance.

He now focuses his practice on multifamily price transparency and related operational compliance matters.

CONTACT

Email: Glen@GlenSmithLaw.com

This document and the associated website content are for informational purposes only and do not constitute legal advice. Viewing the website or contacting the firm does not create an attorney-client relationship.

Glen Smith Law LLC is a Georgia law firm.